Menu Price Calculator

Enter your plate cost and target food cost percentage to find the menu price that hits your margin.

Plate Cost Total ingredient cost for one dish.

Target Food Cost % Typically 25-35% depending on concept.

Result

Enter plate cost and target food cost % to see suggested price.

How to price a menu item from food cost

Rather than guessing at a price, you can work backward from your plate cost and a target food cost percentage to land on a price that protects your margin.

Menu Price = Plate Cost ÷ Target Food Cost %

Example

A dish with a plate cost of 4.20 AED, priced at a 30% target food cost, should sell for roughly 14.00 AED. If your actual menu price is lower than this, your real food cost % on that item will run higher than planned.

When to price above the formula

The formula gives you a cost-based floor. Perceived value, portion size, competitor pricing, and your position in the market (premium vs. value) should all pull the final price up from there — the calculator gives you the number to not go below, not necessarily the number to charge.